Understanding The Popularity Of Goji Berries

Understanding The Popularity Of Goji Berries

Known for many names across the world, the Chinese wolfberry is commercially known as Goji berries. Over the years, this fruit has increased its popularity in the market as it is said to have provide so many benefits to people. But we may ask why Goji berries are so popular nowadays. Is this just a result of commercial appeal made by manufacturers or is there more to this Tibetan fruit? Well, we could only answer such questions once we understand the nature of this fruit, the benefits and the promises it gives to those who take it.
Commonly sold nowadays in dried-form contained in open boxes and small packages, Goji berries get a great deal of attention from health-conscious individuals who are convinced of the fruit’s nutritive value and antioxidant content. Although there are a few who are a bit skeptical about the benefits of Goji berries, the claims and testimonials of people who, accordingly, were medically helped by this fruit are enormous. These medical claims resulted to the profusion of Goji berries consumer products. The fruit is among the very few health products that are being talked about by different magazines, TV shows, newspapers and by popular personalities.
Although there is no official solid study which will back up the beneficial claims of goji berries, the fruit’s efficacy as an herbal plant has long been proven by ancient Chinese and Europeans. Aside from using the fruit as an edible medicine, Chinese and Europeans make use of it as a medicine and pesticide. As a food, the fruit is traditionally cooked before being consumed. Another way of eating it is by drying it first like raisins. These dried berries are usually added to rice congee and almond jelly not only to improve flavor but to make the food more nutritious.
Today, many modifications have been made on how to serve Goji berries. We could now buy the fruit packed as wines and juices, or have them served with foods as well. Not to mention the ever famous and expensive Goji berry juice that has earned a great deal of popularity over time. Perhaps, this is the good thing about Goji berries: they can be consumed directly as a fruit or can be integrated into recipes.
Tagged by Time Magazine as the “Super Fruit” of the year, goji berries’ success and popularity can be attributed to the different health benefits they provide. It is believed that they can help in protecting the liver, improving eyesight, boosting the immune system, reducing the risk of several types of cancer, improving blood circulation and promoting a longer life. It can even be an answer to those who have problems with their sexual life. In fact, Goji berries are very popular among couples because the fruit is believed to be efficient in the increasing sexual performance. Goji berries contain elements that could help aid sexual dysfunction and enhance the production of sperms.
In addition, the super fruit belongs to the food sources that contain amino acids, carbohydrates, vitamins and minerals, proteins, dietary fibers and other essential nutrients that are needed by the body. With all these benefits, it is not surprising why they get included to health-oriented people’s diets and why they are deemed as one of the most popular fruits in the world.

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